How is 'Fair Trade' different from 'conventional trade'?

How is 'Fair Trade' different from 'conventional trade'?

Sam Bills (Manager) gives expert video advice on: How do I know if something is Fair Trade Certified?; What is the difference between 'Fair Trade' and 'ethical trading'?; Do Fair Trade goods cost more than comparable non-fair trade goods? and more...

The real distinction to be made is that Fair Trade is a more direct trade. What happens in conventional trade is, often, we buy something, but by the time it gets to us, it's gone through so many different hands, and each of those hands is taking out a chunk of the money, and sometimes an unfair chunk of the money. The difference with Fair Trade is that it is providing a more direct access point for producers in developing countries, so that they can get more of the money back from what it is that they're selling.