What does 'Fair Trade' do?

What does 'Fair Trade' do?

Sam Bills (Manager) gives expert video advice on: How do I know if something is Fair Trade Certified?; What is the difference between 'Fair Trade' and 'ethical trading'?; Do Fair Trade goods cost more than comparable non-fair trade goods? and more...

Fair Trade is a strategy to alleviate poverty in developing regions of the world, and the strategy is very simple. If we just provide direct access to the marketplace in developing countries, by making that direct access available, producers in these developing countries would have a way to sell the things that they already make, and from that income work their way out of poverty.