What does the 'Fair Trade Mark' mean?

What does the 'Fair Trade Mark' mean?

Sam Bills (Manager) gives expert video advice on: How do I know if something is Fair Trade Certified?; What is the difference between 'Fair Trade' and 'ethical trading'?; Do Fair Trade goods cost more than comparable non-fair trade goods? and more...

Trans Fair is the one organisation in the U.S (they're a non-profit organization) that does Fair Trade certification. If you're in the U.S, the mark that you can trust is the Trans Fair label, which is the guy with the two buckets. But outside of the U.S, there are other marks that other countries are moving to as a way of developing a universal symbol for Fair Trade certification. That Fair Trade Mark, if you're doing shopping in the U.K, is a good way to tell that the coffee that you're buying is Fair Trade certified.