What affect have video games had on the toy industry?

What affect have video games had on the toy industry?

Abbie Heppe (Entertainment Editor, "Tips & Tricks" magazine) gives expert video advice on: What are some of the best toys based on video games? and more...

When video games were first starting and picking up speed, a lot of toy companies like Hasbro and Mattel started making games and getting into the industry because there were so many good licences from toys, and then getting video games and being able to license the toys from it. So, there's kind of a natural connection between the two.