What is a 'couture' wedding gown?

What is a 'couture' wedding gown?

Sally Grigsby (Owner of Belle Bridal) gives expert video advice on: What does quality wedding gown beading look like?; What do quality wedding gown seams look like?; What is a 'couture' wedding gown? and more...

A couture wedding gown is a loosely used term these days. But typically it means that the gown is made within a couture house as opposed to a larger factory with many other designer's gowns are made. And it typically is made on shore in North America or in Europe as opposed to China where gowns are more mass produced.