What does a 'rush' cut mean when ordering my wedding gown?

What does a 'rush' cut mean when ordering my wedding gown?

Sally Grigsby (Owner of Belle Bridal) gives expert video advice on: How long before my wedding should I order my gown?; How do I get a gown if I have less than six months before my wedding?; What does a 'rush' cut mean when ordering my wedding gown? and more...

A "rush" cut means that your wedding gown will be manufactured in a shorter time frame than a normal wedding gown. And the manufacturer interrupts his normal cutting schedule in order to put your gown through as a priority. Typically, you will pay extra money for a "rush" cut and you are paying it as a penalty payment in order for the manufacturer to rush your dress through as a priority. It will vary from one designer to another, but depends on how quickly your dress needs to be made, fabrics are not typically affected, but some style features may be. You will not typically be able to make changes to a gown that's ordered on a "rush" cut, but you may not be able to order a gown with a hollow-to-hem measurement if it's ordered on a "rush" cut. So, in other words, it will be a standard, manufactured gown.