Why do people continue to be interested in wine?
What keeps wine really quite interesting is that it's something that is progessing constantly. It is not stagnant like other beverages. They don't offer the enthusiasm that one can look forward to, of discovery, of adventure. If you had had wine back in the times predating Christ, with the Romans and the Greeks - wine was totally different. It was something that was intoxicating and magical. And to this day we are constantly moving forward. It's like science - it keeps on changing and offering more of a challenge, more of an intellectual experience, in the fact that here's not only history, but this is a chess game. You pick a wine and you're trying to understand how it plays a part in a meal, how it plays a part in a special occassion, or the moods of different people. May it be a business evening, may it be a romantic evening -- the wines will change. And it's a chess game. You figure out which ones are going to do and you kind of offer something more. It's incredible orchestration. And it's magical. You can't do that with Coca-Cola. You can't do that with vodka; it's always the same. Wine is constantly changing. It's exciting.
