What makes wine exciting?

What makes wine exciting?

I have wines in here that are $20 that could stand up to a $200 bottle. Does that mean that $200 bottles don't have substance? Of course they do. But there is always something out there that offers that little character. There is cinnamon there. The nostrils flare for a moment. You smell that and you say "There is something different here.” There is something that if you can identify it - that is what you are looking for. And if you can share that, because wine is not like Coca-Cola, it is not like Vodka. If you can turn around and say "Do you smell the Cinnamon here?” Is this not exciting? I have a dog called Chester. He is a Cocker Spaniel. I go to him sometimes when no one else is there and I say "Chester, what do you think?" His eyes they bulge. We relate. We relate. It is exciting. Wine - you want to share. You don't want to just sip this stuff just for the experience. You want to share the experience. This is like being next to a great human being.