Is casting for adverts different from TV work?

Is casting for adverts different from TV work?

Paul De Freitas (Casting Director) gives expert video advice on: Have you discovered someone who is now a big star?; How do you cope with a difficult actor?; What happens if the director hates the people who you've cast? and more...

In TV and commercials, there's also a difference. There are some excellent actors who are fantastic onscreen and on television, and you get them in for a commercial and they go to pieces and they're terrible. And, of course, vice versa. There's some great actors who, or great people, who are good at commercials and are not so great when you give them much more to do.