Do fashion PRs stick to certain types of fashion?

Do fashion PRs stick to certain types of fashion?

I haven't really, because I started in obviously really high fashion in working for Julie McDonald and then having moved into casual wear with Levi's. And also sportswear because I look after Umbro by Kim Jones as well, which is sort of a balance between sportswear and designer, and also menswear label who has catwalked again. So it is... you don't have to necessarily stick to it. You become a specialist in it but you can also learn new things. And PR is PR. If you publicize something and you know how to communicate something in an interesting way, I think you can apply that skill to pretty much anything.