Is doing PR for the catwalk different from magazine work?

Is doing PR for the catwalk different from magazine work?

With the catwalk show, your main objective is to make sure that the press are there and buyers, if that's part of your role as well. Also, with catwalk you'll reckon a year in advance for magazines. A few magazines might do a preview. You'll get a write up in the newspapers and whether the press liked it or they didn't like it, what they felt worked, what they felt was on trends, which will all be included in that. Magazines, you're probably working about four or maybe five months in advance. It's much shorter lead times. Obviously, your objective changes too. Getting products on pages as opposed to bums on seats.