How do you get clients?
For me, it's all about the last haircut that you did. If you cut somebody's hair and they love it, it's not just the haircut they are enjoying, it's the whole experience. I think this is one of the skills of the hairdresser where you have to be good with people and not just "how were the holidays", none of that stuff. You actually have to be somewhat intelligent. You never know who's walking into your chair. It could be a lawyer, it could be a secretary, it could be a child, you know it could be anyone. I think part of the skill of being a hairdresser is to be able to adapt yourself into a conversation whereby not only are they enjoying the haircut, they're enjoying the whole situation. And that client, if she's happy, she'll tell somebody else. Or, someone might say, "oh, your hair looks nice" and she'll say, "yeah, I had it cut by Trevor", "oh, I think I'll try him", and gradually, you build up. There are other ways you can advertise but that's much more expensive and it's hard to quantify how much an advertisement really does bring in a client. I think the best way to gain clients as a hairdresser is to win everyone, or try to at least. Then, slowly, but very surely, you'll build up a very large clientelle.
