Do models have to audition before they get the job?
New faces and girls that aren't stars have to audition. However, everybody has to do a fitting. When you have a new girl into town, who wants to do London fashion week, her portfolio is sent out by the booker, her composite card is sent to a lot of people by the booker, and the booker then communicates with the show producers or the designers directly. He may say, "No, I don't want to see her" or, "Yes I think she's gorgeous. Send her: when she's here I'll make up my mind." However, if a star of the moment, who was well known to everybody, let's say Lily Cole, decides she want to do the shows, basically it's a really easy sell because the booker lifts up the phone and says, "Guess what? Lily want to do your show." "Oh, I'm delighted, book it!" So all she has to do is turn up and do a fitting. Fittings are very important because if the dress isn't fitting you well, it's not going to look as good as it can look; it if fits well, you look fabulous and you have a name in the industry that guarantees column inches in the paper the next day.