Is America more or less diverse than the UK?

Is America more or less diverse than the UK?

Allyson Stewart-Allen (International Marketing Consultant) gives expert video advice on: Does the American management style differ from the British style?; How do job titles differ in American institutions?; How important are job titles in America? and more...

The American business culture is much more diverse than in the UK. Purely because you have more ethnic minorities in the United States; black, Far Eastern, Indian, from all over the world. I mean, America is of the world. So it's going to be very likely that not only will you have more women in the contractual negotiations or the business dealings that you have, but you're going to have many more ethnic minorities. So one of the things that is perhaps confusing sometimes, or maybe uncomfortable sometimes, is the extent of that diversity and the fear that you might have about communicating, "Well, gosh, this person's a Hispanic and a Mexican-American, so, gosh! Maybe I need to use different vocabulary for them than with the Chinese-American in the meeting, or the black American -- African-American in the meeting." But you actually don't need to do that, because the American business culture is fairly homogenous. So all of these ethnic minority professionals still play by the same rule book about American business. But it's worth bearing this in mind, because the political correctness movement means that you can't actually marginalize anybody, there's a cost economically to marginalizing ethnic minorities in the US. It's a networked economy. They tell 20 people that you said something incredibly rude and impolite and politically incorrect, and there's a knock-on economic effect to that, because they tell more people, who tell more people, who tell more people. And because of our view of the world that what goes around comes around, it really doesn't pay to risk marginalizing anyone, because of the economic power that they wield.