How do the Americans view the British?

How do the Americans view the British?

Allyson Stewart-Allen (International Marketing Consultant) gives expert video advice on: What common mistakes do Americans make when working with the British?; How do the Americans view the British?; How do the British view Americans? and more...

Allyson Stewart-Allen: I think Americans general views of British people in business is they're a bit more formal. That they may be a bit more creative and slightly more chaotic and less procedural than we are. They don't necessarily have processes in the same way that Americans do in the same way we have processes. So I think that Americans are sometimes intrigued and maybe confused about how British executives pursue their objectives because they are not as linear as they are in the US. The other thing that we're aware of that is different is the qualitative arguments come into it in the UK, whereas in the US it's all about the numbers. Now if the numbers make the business case work then we go with it. Whereas in the UK there's a bit more balance. There's the numbers then there is also the qualitative side and we're not so used to that. So the more we know about it the better off our own business culture will be.