How To Get Ideas And Inspiration

Step 1: Inspirational Ideas

I force myself to spend about 20% of my reading time reading things I don't enjoy or are not interested in at all.

I get inspiration walking to work and wondering what all the other people walking to work are thinking about.

I get inspiration from New York City.

I like to look at YouTube. I like to see what stuff is floating around, stuff people are creating, stuff people are following.

Rarely in the office and often around other people. In my dreams, but what I read, more than anything.

Step 2: The Concept

It's very simple. It comes from my wife, from traveling, from reading, from conversations with people, from asking 'what if' and turning things on its head and from humor. That's a nice one. Where do I get inspiration? Just from walking around, from anywhere.

So, I think for me it's about being present, present with ourselves and allowing that space for the inspiration to come to us and that in an age of blackberries and mobile phones when we're walking down the city streets or through a park we're so often not even present for that moment.

We are already in anticipation of what's next, where we're supposed to be when we are supposed to be present with ourselves in that moment.