How To Keep Dry Jeans

I'm Rudy and I work with Son of a Stag. Son of a Stag works for different denim jeans brands around the world as consultants, and has a store in London. We're going to show you how to look after your jeans and get the best from them.

I'm going to show you how to keep dry jeans. Dry jeans is normally a term used for jeans that are bought raw, often without any treatment on it, and the idea is that if you want to mature a jean organically, and really look after them, and get those beautiful colors that you see out literally in very occasional places like TV, or the odd person walking down. It's very simple, they've actually possibly achieved it by the way I'm going to explain.

When you wear a pair of jeans that are dry, you'd be worried initially about how rigid they are in this form. That will break down organically with wear, and parts of the body goes in, and very simply when you come back in after wearing a pair of jeans that you bought new, they'll start softening up from the moment wear them. At night, instead of actually just trying to fold them, hang them on the edge of a wardrobe door.

Very simple. Come indoors, remember to actually hang them on the wardrobe door. Every third or fourth wear, turn them inside out and hang them inside out on the wardrobe door.

Not inside the wardrobe because you're trapped there, not thrown, not folded, literally just hanging. Try not to wear them every day. Every other day is ideal.

No problem at all. Wear them for as long as you can keep going, and that's how you keep a pair of dry jeans dry, and looking best. That is how to keep dry jeans. .