How To Negotiate With A Car Salesman
More times than not, striking the deal is the most stressful part of the car buying experience. We'll give you advice so you'll know how to answer the dealer when he inevitably asks, "What will it take to get you in this car today?". Learn how to negotiate a deal with a car salesman.
Step 1: The Art Of Negotiation
The confidence will come from doing extensive research on the make and model of vehicle you want to buy prior to going to the dealership.
Step 2: Can't Buy Love
Never let the dealer know that you've invested yourself emotionally in the vehicle.
Step 3: The Bottom Line
Do not, under any circumstances, tell the salesman that you are a payment buyer. Being a payment buyer means that you have a number in mind to meet your monthly budget limits, and that you would like to deal from that number. Don't tell that number to anyone, especially the dealer. Let them know you are interested in the total transaction price, and that is your only consideration.
Step 4: They Go First
Do not reveal what you are willing to pay to the dealer until they've "shown their hand" and made you an offer.
Step 5: Bide Your Time
Be patient and know that you hold all the power. If the sales staff is wasting time and messing around with numbers, simply walk away.
Step 6: Commitment Issues
Be non-committal. Don't show your hand by telling the dealer "I MUST have this car today." He'll be happy to get you into the car you want, but at a price you don't want.
Step 7: Low Balling
The salesman may turn around and drop the disappointing news that they can't give you the car at the price you want. What they are hoping is that you'll pay up for it because you're already emotionally invested in the car. Deny them.
Step 8: Stick To Your Guns
Dealers are well paid for their work and you will not be responsible for someone going hungry. Don't let them "guilt" you into paying a higher price and diffuse the one-liners.
Step 9: Walk the Walk
If at any point, the deal is not going your way or they can't reach a price you're comfortable with, walk out of the dealership. There are plenty of cars out there - you don't need to be pressured into buying anything.
Step 10: Paying Point
When the dealer offers you the price you are willing to pay, only then are you ready to buy. And off you go.
