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How To Sell Girl Scout Cookies

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How To Sell Girl Scout Cookies

Every year, little girls across the US get a brutal taste of the business world in the sweet package of Girl Scout Cookie sales. Here, America's toughest 10-year-old sales shark tells you how to close the sale, David Mamet-style. Every year, little girls across the US get a brutal taste of the business world in the sweet package of Girl Scout Cookie sales. Here, America's toughest 10-year-old sales shark tells you how to close the sale, David Mamet-style.

Step 1: Know Your Customer

Girl Scout Cookies - indeed, most products are not for everyone. Just as you wouldn't sell hair gel to a bald man, don't go selling Girl Scout Cookies in front of the local health food market. Look for indulgent types, families with kids, seniors, maybe even college kids. In other words, get into suburbia.

Step 2: Listen To Your Customer

A tried and true sales technique is to ask your customer what she's looking for, and listen. Offer her a product that dovetails with her needs, and repeat her own words back to her.

Step 3: Create A Sense Of Urgency

Nobody wants something that's been sitting around awhile. Remind your customers that cookies come but once a year- they're special. Act now!

Step 4: Work The Emotion

Buyers buy and closers close on emotion. Get your customer to that sentimental place: Make them feel good about supporting your fine organization. Make them feel good about supporting YOU. Connect.

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Tips & Comments
  1. turtle96

    They certainly knew what they were talking about!

  2. netshops2004

    Future Hilary Clinton in the making you go Girl!

  3. Anonymous

    1 Effin box of somas! that part was funny

  4. Anonymous

    This is more proof why I come visit VIDEOJUG every day... creative thinking and actualy making little movies that have information in them. This particular video about girl scout cookie sales techniques is very nicely shot, obviously inspired by the Alec Baldwin movie and makes a good point that no matter what you are selling, there are basic techniques and psychology behind every sale. Makes me happy I chose a different professions. And makes me want to buy some delicious cookies. Trans Fat?

  5. rubber12

    was this meant to be serious instruction? The kids were great though.

  6. olivianicole22

    wow.....how lame. they werent even funny. if they actually knew what they were talking about, it would be funny.

  7. Anonymous

    Hi Zarina, Thanks for watching and checking out video jug. We really appreciate you sharing your computer with us on the plane. Have a great day!

  8. Anonymous

    Nice... enjoyed watching it.. Zarina (your friend from SW-Dallas-ELP) Hope you made it home safe.. we did.

  9. Anonymous

    Actually, this blonde is not bad. A pretty good actress. Maybe she can be in a remake of The Winslow Girl - How little you know about little girls...

  10. Anonymous

    I think I have had this speech given to me about a hundred times. Not about cookies, but it doesn't matter what the subject matter was, it's the truth about selling. Well done, ya little f'ers.