How To Sell Girl Scout Cookies
Every year, little girls across the US get a brutal taste of the business world in the sweet package of Girl Scout Cookie sales. Here, America's toughest 10-year-old sales shark tells you how to close the sale, David Mamet-style.
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Step 1:
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Know Your Customer
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Girl Scout Cookies - indeed, most products are not for everyone. Just as you wouldn't sell hair gel to a bald man, don't go selling Girl Scout Cookies in front of the local health food market. Look for indulgent types, families with kids, seniors, maybe even college kids. In other words, get into suburbia.
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Step 2:
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Listen To Your Customer
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A tried and true sales technique is to ask your customer what she's looking for, and listen. Offer her a product that dovetails with her needs, and repeat her own words back to her.
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Step 3:
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Create A Sense Of Urgency
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Nobody wants something that's been sitting around awhile. Remind your customers that cookies come but once a year- they're special. Act now!
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Step 4:
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Work The Emotion
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Buyers buy and closers close on emotion. Get your customer to that sentimental place: Make them feel good about supporting your fine organization. Make them feel good about supporting YOU. Connect.