How To Sell Your Inventions Online

Your invention was your idea - so why share the proceeds with a middleman?  Sell your invention online yourself and pocket the profits. Enlarge

How To Sell Your Inventions Online

Your invention was your idea - so why share the proceeds with a middleman? Sell your invention online yourself and pocket the profits.

Step 1: Build A Web Site

Either build yourself a website or use a company or web guru to build one for you. Every word you place on your website will help people find it when they search. So use a lot of keywords in your descriptions. This is called Search Engine Optimization or SEO.

Step 2: Get The Word Out

Talk about your product in blogs or forums and write articles about your invention and your website. Every mention of your product on the World Wide Web will help move it up the search result lists. If you've got the cash, move it up even higher by paying a company to supply pay-per-click traffic. And visit trade shows to network with retailers.

Step 3: Sell It

Approach online retailers and try to get them to carry your invention. Post your product on community sites like Craigslist. Offer your customers a discount when they "refer-a-friend". Consumers are more likely to buy a product through word of mouth.

Step 4: Keep In Touch

When customers order online, they leave you with their e-mail address. Use it to send them product updates and special offers. Keep online customers coming back... and keep your online sales growing.

Step 5: Done.