How To Write A Campaign Speech
How To Write A Campaign Speech
How to write a great campaign speech. This video introduces the viewer to the art of writing great speeches and the author welcomes you to his speech writing website to learn more.
Hi, I am Lawerence Bernstein, a professional speech writer and I run greatspeechwriting.co.uk, and irrespective of the sort of speech that you are going to give, there are two or three key things to bear in mind.
Firstly, there is nothing to beat preparation and hopefully you are not watching this twenty four hours before you are due to give your speech, but the more time you leave yourself, the better. Second of all, do not worry about speaking too long. Often a five-minute speech is much, much more powerful and impactful than a twenty minute one, and brevity is often the key.
And finally, although a lot of the videos I have created are about writing a speech, please remember that you cannot think about writing and delivering separately, they are one and the same thing. You are writing to make the speeches easy to deliver and if you think of it that way, then the thing should work. So you are writing a campaign speech.
It can be anything from a school election right through to a something that is at national election level. My advice would be the same across the board because the key tip that I would give time after time is be relevant. It is all very well talking incredibly knowledgeably and enthusiastically about stuff that matters to you but all that matters during the speech you are about to give is what the people in that room want to hear.
So do not feel that you need to go through every level of detail in everything you know about issues in and around this election. Make sure that you just focus in principally on the ones that matter to the people in the room who are listening to you on that particular day. So you need to constantly bear in mind the balance between the big picture, what the party is doing, what is the election going to mean to the country against the much smaller picture of how the local people in the room where you are talking will benefit, or otherwise, as a result of what you are standing for.
As a result, your whole speech needs to be led by benefit. It is not all about me, me, me, however much that may amuse or interest some of the people in the room but it is about you and about us for the platform on which you are standing. Now that you all have in mind, there are some tricks that would be relevant to you whether you were standing in the sales pitch or even if you were talking at an after dinner event bearing in mind that you are trying to get across a very important message.
It is vital that you keep what you say simple, it has got to be direct, it has got to avoid fluffing around the point and making sure that you give the appearance that you are completely honest and that you actually mean it, and are genuine about what you're going to say. You want to keep it punchy so it is easier for you to deliver and deliver in a way that shows that you feel passionately about it rather than it is just something that you are going through the motions on behalf of, and that will win people over in that room and make them want to vote. Not just for you but what you stand for and how it can benefit them.
Now, there are hundred of other tips both for speaking at a campaign level or for speaking generally, and it is impossible to know what you particular interests are until we have had a chance to speak so please have a look at the website, greatspeechwriting.co.uk or feel free to give me a call. .