How To Write A Pitch Letter
How To Write A Pitch Letter
A very useful video tutorial to help you write pitch letters more efficiently. It will teach you how to make your pitch letters more personal and there by help you to attract more response.
In writing a pitch letter, it is really important that you focus on the person you are writing to rather than yourself. So, concentrate on their needs. So concentrate on what they need and how you can solve those problems for them rather than on the features of your service.
What problems did they have that you can solve? Before you write, think about the person you are writing to, think about the position they are in, what difficulties they have. Think about what they need, how they will make their decision and what your competitors will be offering them. The main part of the letter will be essentially a list of their needs and how you can fulfill those.
If you will pitch letter a company's proposal, then try to sum up the main points of the proposal you mean, strengths in the pitch letter. The less people have to read, the more they will thank you for it. Try to be as natural as possible.
You are writing to a person, so if you have met them before, then mention that. If they have told you what they want, mention that and show them in their words, how you can help them to solve their problem. Often, your attitude is just as important to them as what you are selling.
They need to know from your letter, something about the way you do business with them, what you would be like to work with. If you can make a good impression and show that you are you are willing to be flexible and helpful and it will be a pleasant experience working with you and then that may get the work even if you don't have the best price. And on the subject of price, it's very good to be upfront about it, to not be ashamed of it and that's often means writing it in the proposal letter.
So how do you know, what they, what they need? Well, quite often, you will be responding to a request for proposals or a brief. And there, it is really important to show that you have read that and that you have understood it and that you have seen what the most important part of that is. So if you can use some of the language from their brief, in your proposal letter, to describe their situation and their need, then that will help.
If you are pitching on spec, then it's important that they feel that you know something about them. If you can talk to them beforehand, that's great. If not, try to find out as much as possible about them and again, if you can find their own expression of their need and echo back to them, that will always help.
The most important thing is to remember, this is a letter to an individual and you want them to feel that you are writing to them and them alone. .