How To Write A Testimonial

A good testimonial can be a powerful sales tool because people see that your product and service is being praised by people who used it, that's a really good convincer for them to buy it or to take advantage of your services. Now, what your trying to do of course with your testimonial is to persuade people of the benefits of what you're offering. A good testimonial has three parts.

The first part is what happens before people use your product or service. And then, the second part is what happens in the middle, the actual process of using your product or service. And then finally, we got the after bit which is one they been cured or healed or they've had wonderful success in some way as a result of what you're offering.

So, for example, let's say if its a diet product perhaps something about nutrition. The before might be that the person using the product was thirty pounds over weight. And the during, is I used this roll coin whatever this product was for six weeks.

And, it was really fun. I didn't have to sacrifice eating the things I love. And, the benefit was I lost thirty pounds and it was easy.

So, if you have these three components in your testimonial that makes it very powerful. So, just to sum up, what you want to have is those three parts. The before what was bad what was going on before people used the product.

Then the middle which is what was is it like to use. Ideally, it was easy and fun and no problem. And, then finally after what were the benefits? How was the person doing better someway as a result of having used the product? Those are the three key components of a strong testimonial.