Trade Secrets: Digital Beauty Trends

Step 1: Jane Loring, MSN

1. Know your audience
2. Create a dialogue with them
3. Build engaging content
4. Create rich advertising experiences

Step 2: Jo Hagger, Glue London

1. Don't try and control the messages you send your consumers
2. Be bold, and try to guide the conversations you have with consumers
3. Be open, as consumers would like a dialogue with brands

Step 3: Tim Malbon, Made By Many

1. Try as many forms of digital activity as possible
2. Look, listen and learn about consumer's lives
3. Be useful
4. Give people something to talk about and don't be afraid to be controversial
5. Give them storytelling tools and involve them in the creative process
6. Don't get hung up on technology
7. Be everywhere
8. Keep it simple
9. Manage the community - deal with queries and publish regular content
10. Be an expert
11. Curate, facilitate but don't try and control people.