Trade Secrets: Male Beauty Trends

The beauty industry's most influential insiders tell us about the latest trends in male beauty at the Cosmetic Executive Women Beauty Awards Enlarge

Trade Secrets: Male Beauty Trends

The beauty industry's most influential insiders tell us about the latest trends in male beauty at the Cosmetic Executive Women Beauty Awards

Male beauty products are becoming increasingly popular and sophisticated. But what are the trends to look out for? We spoke to beauty industry leaders at the CEW awards demonstration evening to find out. They recommended:

Boots No. 7 For Men

Make-up for men that doesn't show - from L'Oreal

Clay masks and firming lotions - from Estee Lauder

Clean, nourishing scents

Max shaving balm that warms up as it's applied.