What Is Video Advertising?

With broadband take up at an all time high of 89% of online users, faster speeds and improving quality of experience is already upon us.

Increased broadband use and speeds allow for the effective targeting of specific consumer groups for adverts, with the added bonus of advertisers being able to track, when and for how long each of their films has been viewed by consumers. Which is why video advertising is such an attractive proposition for those companies looking to maximise their marketing budget.

Video advertising online can appear in a variety of formats to suit every product -
Banners on sites, pre roll and post roll video ads, as well as a range of new interactive units such as YouTube's new overlay format, offering the consumer the opportunity to interact.

Another exciting development in video marketing is viral video.

So can every company benefit from online video advertising?