Buying Engagement Rings Wholesale
What does buying my engagement ring 'wholesale' mean?
Buying "wholesale" can be a misleading term. In fact, the Federal Trade Commission says that for a customer to buy wholesale, and they can't be the end user. Buying "wholesale-like" gives the implication that the place you're buying it from is giving you a better deal. The truth is that what you need to do is educate yourself in how to buy a diamond, so that you can make an informed choice and get the best value possible.
Can I buy my engagement ring wholesale?
You know, the question is "Can i buy my engagement ring wholesale?" In the true sense of the word, you can't. This is because being the end user, you can't buy it wholesale, and you would also have to buy it wholesale to then resell it. So, in the true sense of the word, no you can't. What you can do is find a jeweller that you feel absolutely comfortable with, and consider all of the value that comes along with the purchase and make a decision that way.
Can I buy my engagement ring wholesale online?
Under the Federal Trade Commission guidelines, technically you can't buy an engagement ring wholesale online unless it is with the intent to resell it. However, as an end user you can't. So, technically you can't buy your engagement ring wholesale online.
Why is it misleading for a jeweler to advertise as a wholesaler to the public?
It is misleading for a jeweller to advertise himself as a wholesaler to the public, because it is against the law. The Federal Trade Commission has stated that the end user cannot be the wholesale buyer. The jeweller is selling to the end user, the person wearing the engagement ring. It is also unfair for the jewellers to call themselves a wholesaler when they really are not. In fact, the jeweller's responsibility is to take care of the guest, or the customer, by putting them in the right environment, and giving them the information and tools that they need in order to make an informed choice.
