Fashion PR: How To Bring New Brands Into An Agency

How do you find or sign up new brands into an agency?

It's through recommendations. It's great work that we've done that they've seen. It's through your network. Someone who works on a magazine or in a newspaper might recommend you. It's generally that way, or you are asked to pitch for new clients. As part of one of the leading agencies in London, they know who the big agencies are, and sometimes you're just on that bell anyway.