Fashion PR: How To Deal With Upset Clients Who Didn't Get The Exposure They Wanted

How do you deal with upset clients who didn't get the exposure they wanted?

Through my experience, I think, obviously the longer you work in PR the better you become at dealing with things like that. I think the key thing is not to take it personally. It's not about you necessarily, such as you've not done your job and you've not been talking to those people about the brands, and then that's a bit different. But as a general rule, we've been talking to them and if there is that kind of problem, you have to foresee it before they do. So the idea is that you've had that conversation, why it's not on that page, why we might have missed out on that issue, etc. You have that conversation before a client gets angry.