Fashion PR: How To Know What A Publication Or Stylist Wants

How do you know what a publication or stylist wants?

You get to know them and their magazine. You should know every single page that they do, what their style is, whether they only write about Levi 501 jeans, whether they hate anything with white marks on it, and whether they like the worn in jeans that you get. You just become friends and talk to them all the time; because you're reading what they're writing, and you understand what they're looking for. Also you have to have a little bit of knowledge about their reference. So if they give you a reference, and you don't know it, you need to make sure that you look it up and you're doing the right things.