Film Criticism: How To Evaluate Character

How does a film critic evaluate character?

I think a film critic evaluates character by the way an audience does. A really good movie character is somebody that is flawed and real and interesting and has dimension. I think about James L. Brooks' movies, for instance: he always has a given character in his movies like "Broadcast News" or "Terms of Endearment," where a character contradicts themselves, where a character is a person and they're not infallible: they're like everybody. That character could be Spiderman, or that could be the character that Shirley MacLaine plays in "Terms of Endearment" - they're characters that keep film critics guessing; characters with some duality.