How To Adopt A Name To Use As A Trademark

How can I adopt a name for use as a trademark?

Trademark rights occur through use in commerce. You have to actually be using the trademark, whether it is the word trademark or design trademark or logo or whatever it is in commerce. There's different kinds of uses, whether it's common law or for federal purposes, but you have to use the trademark in connection with certain goods and services for your rights to occur.