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How To Decide What Type Of Service You Should Offer Within Your Small Business

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How To Decide What Type Of Service You Should Offer Within Your Small Business

William A. Cohen (Author & Founder, Institute of Leader Arts) gives expert video advice on: How do I decide what type of service I should offer?

How do I decide what type of service I should offer?

The service is the same thing. For example, as I mentioned earlier, I'm working on one of my recent projects. I run something called the Institute of e-Learning Arts. I know a lot about online education. I worked for an online university for several years, and I think I can do it well, and I've got a business plan right now about the university. However, with universities it's a little different, in that the states have requirements, and that without accreditation it's very difficult to get students, or it limits the number of students you can get. So, what I've been doing is seeking a partnership with a university that both would like to invest, so they have a controlling interest, and will also exercise oversight, so that I can start out immediately with accreditation. I don't have to wait; in most cases it's a minimum of two years, and several years after that to get accreditation. However, I've recently thought about another idea. While I'm doing that at the same time (which is another possibility) - and this is a service, of course - there's something else I can do. So many universities' presidents with whom I've talked are interested in getting online themselves, rather than buying a subsidiary. What a great idea! I can put together a package to train these universities, and get their professors online with their course tutorial. Everybody wants to do this nowadays. Boston University has a doctorate program totally online. I just heard the other day that Stanford now has an MBA totally online. So, everybody wants to get into this, but they don't know how to do it; I don't know how to do it. So, while I'm working this one project, here's something else that I work on almost immediately and I'm going put something together and see what I can do with that. So, yeah, service is the same thing.

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