How To Get The Customer To Buy Up Or Buy On When Selling To Them

How can I get a customer to 'buy up' or 'buy on'?

To get a customer to buy up, or indeed to buy on, then you need to persuade them that, really, whatever it is that you're suggesting will meet their needs. You might like to reiterate what you've already said, go over the features again, go over the benefits again, and then perhaps say to them, "Well, had you thought of doing such-and-such a thing?" You're putting fresh ideas into their minds. But just watch their body language. See how they receive it. And don't push too hard, because if you do, you might well lose that sale.