How To Know What A Buyer Wants

How do you know what a buyer wants?

You tend to know what somebody's aesthetic is about from one work that they buy. You then point them in the direction of something that would be in the same vein but a different artist. There are different threads within the history of art. There's a more conceptual thread, there's a more sort of spiritual line, and you sort of follow a line that you see in terms of what their collection is about. You very soon get an understanding of the sensibility of their collection.