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How To Pitch A Reality Show If The Person You're Meeting Is A Lower Level Executive

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How To Pitch A Reality Show If The Person You're Meeting Is A Lower Level Executive

Mark Cronin (Founder & Producer) gives expert video advice on: How should I pitch if the person I'm meeting is a lower-level executive?

How should I pitch if the person I'm meeting is a lower-level executive?

There's not much difference in pitching a reality show to a lower level executive and pitching to a green light high level executive. The difference to me is that at the end of the meeting you have to understand that person has to explain your show to somebody else. I think the most important thing in those lower level meetings is to make sure that you've got them excited. Then you have a second step, which is make sure they can almost repeat back to you what the reality show is or that they fully understand it. Often you can get so excited that you think your job is done and you leave. When they try to explain it to their boss and they fumble over it because it was a week later and it was a development meeting and they blow the pitch for you. It's really important to spend a little extra time, if you can in those lower level meetings, and talk about the project more and make sure they really understand what you're selling so they can then explain it further up.

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  1. Realitygeek

    Just wanna say thanks so much for all the information you've gone out of your way to provide people like myself who have been asked to provide a sizzle reel to a network exec and had no idea what she was talking about! I sent her assistant a pitch which they all loved and thought I'd be asked to meet for a face to face pitch. But I freaked right out when the assistant asked for a sizzle reel and I had no reply. Sizzle reels and pilots cost a great deal of money and I'm glad I didnt spend a cent on any of what Im trying to pitch. Your information has been a wealth of knowledge. If you are a maker of Reality shows, PLEASE, PLEASE, PLEASE let's see some intelligent content. Most people working in the industry realise how difficult it can be to get that spark of an idea that inspires it into a show, but lets hope that execs are poised to buy engaging, non violent, inspiring and not hyped up content Thanks for the info. It's helped a great deal...