How To Turn A Good Idea Into A Business

How To Turn A Good Idea Into A Business

How To Turn A Good Idea Into A Business

William A. Cohen (Author & Founder, Institute of Leader Arts) gives expert video advice on: How do I turn a good idea into a business?

How do I turn a good idea into a business?

Well, first I have to tell you that good ideas are a dime a dozen. When I first started thinking about different things and about thinking about entrepreneurship myself, boy it must be difficult to find an idea. Nah, there are 1 billion different ideas. The difference is taking the idea and making it real, making it happen. And I think that's why a lot of times you'll hear people say, "Oh, this guy's got this thing. It's international and it's selling. I thought of that first!" Yeah, that's good--you and several thousand other people. It's the person that carries that to fruition that really makes the difference. So the first thing you've got to think about is taking action. So your question was, "How do I take that and turn it into one?" Again, back to planning. In other words, it seems to me the three basic steps are identify the idea (you have all kinds of possibilities), decide you want to do that plan, and then take action.