How To Use Your Customers As Sales People When Bringing Your Green Product To The Market

How can I use my customers as sales people?

We use our customers as sales people, and I think all good businesses use the same approach; word of mouth marketing. This is because we're a very unique group of people, and green consumers are consumers that are aware, and that's scary for corporations because when you're educated and aware and you can go on the Internet and you can type in "yelp" and see if your service is really good, well it's a big difference. You can go on electronic review sites and see if different new gadgets are good, empowering the consumer. Green people are very empowered, they're very aware, and they communicate about products and services that are truly green, and they are evangelical about them, so we really harness as a business this group of green customers, and that ultimately is cheaper to communicate by just doing what you say you're going to do, provide a great product and service, deliver on it time, do not oversell the customer, give them exactly what they need, and that to me is like a green business, and ultimately, marketing green is really about walking and talking the product and getting the customers to go out there and be the pitch person.