Marketing Your Home
If my house isn't selling, what can I do?
If your house isn't selling it's probably because of the price, but as far as incentives right now the market's not to that point. If the market got real down, sellers could really participate in giving concessions to the buyer. Maybe some escrow fees, titles fees, paying for a home warranty. Maybe an added bonus of a price reduction but we're just not there right now.
What are some good examples of buyer incentives that work?
Buyers could really start asking for a concession such as seller paying for their title insurance, seller paying for their escrow fees, seller paying for their home warranty, seller paying for the cost of their physical inspection, maybe their appraisal.
What marketing mistakes will hurt the sale of my home?
Some marketing mistakes that would hurt the sale of your home would be non-exposure - Agents calling to see the home and not allowing them in doesn't do the seller any good. Poor shots or videos of the home on the Internet would really give the buyer a bad taste of the home right off the bat and probably wouldn't have them pick up the phone and call you for a showing. So really, presenting the home is key.
How important is easy access to my home if I want to sell quickly?
Easy access to showing your home is imperative in selling the home. A buyer may be driving down the street and see the 'for sale' sign "call me, I'm ready to go" and the seller has to have the home ready to go at any given moment.
Do I need to be able to show my home at any time?
Selling your home in a slow market and being on call is mandatory. To show the house at any given moments notice is mandatory. It has to be done. I could get a phone call with someone driving down the street. I'm ready to show it. You've got to make sure the house is ready and in show condition throughout the day, throughout the weekend.
How important are broker or agent previews in selling my home?
Broker/agent previews are very important. Basically an agents coming in on a Tuesday afternoon to take a look at the home to see if it matches up to his buyers requirements. If he doesn't see the home, he won't know if this is the home for his buyer. If he happens to think it looks warm, bedroom count, bathroom count, great backyard, he's going to call his buyer immediately, call a meeting and set up an appointment to see the home, so it's imperative.
How important is print advertising in selling my home?
Print advertising is really important. If a buyer is not represented by an agent who is affiliated with the multiple listing service, that buyer, he or she, is going to be looking in the paper to see what homes are going to be open on a Sunday. So again, if they are not represented by an agent or broker, print advertising really gets them to the property.
Are online virtual tours important to home buyers?
Online virtual tours are really important to home buyers. When they see a virtual tour of a home, they're seeing a panoramic view of the backyard, of the master bedroom, of the dining room. By seeing that and then going to the property it's really a second showing for them. So the fact that they're going to the property gives them, they're excited about the property. The fact that they're excited is because they saw the virtual tour initially which prompted them to go to the house. I think they're very key in getting buyers to the property.
What are the best ways to get the word out that my house is for sale?
The best way to get the word out that your house if for sale, is by posting the home on the multiple listing service. This service gets the homes out to thousands of real estate agents representing buyers in the particular neighborhood. Realtor.com, craigslist, my websites; chadlund.com.
