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Since 1993 Exposure have been defining how fashion and lifestyle brands communicate via PR, product placement, events, brand collaboration and endorsements. Exposure specialise in a network that creates trends, drive cultural change and have the ability to build brands through media channels, word of mouth and generating an emotional dialogue to drive awareness and sales. Their clients have benefited from smart thinking and a team of individuals that are passionate about brands. Senior account manager gives her insight into how the agency and the industry work. You might also like to look at Samantha

Questions Answered by our Experts

Hannah Campbell
Hannah Campbell-Senior Account Manager, Communications Team
Meet the Expert 
Becoming A Fashion PR 
  1. Hannah Campbell
  2. What does a Fashion PR do? 
  3. How do you become a Fashion PR? 
  4. Is there any specific training you can do to become a Fashion PR? 
  5. At what age can you become a Fashion PR? 
  6. What roles can you combine with being a Fashion PR? 
  7. Do you have to have an interest in fashion to become a Fashion PR? 
  8. Do you have to have been a model or designer to be a Fashion PR? 
  9. What advice would you give to an aspiring Fashion PR? 
  10. What are the key skills to being a great Fashion PR? 
  11. Do you need to have a fashion degree to be a Fashion PR? 
Working As A Fashion PR 
  1. Hannah Campbell
  2. Do you need to work for a company as a Fashion PR? 
  3. Who do you work for as a fashion PR? 
  4. Does a Fashion PR have a set number of brands that you represent? 
  5. Does a Fashion PR represent male and female brands? 
  6. Do Fashion PRs regularly work with the same publications or stylists? 
  7. Do you provide clothes to celebrities? 
  8. Do you pay celebrities to wear clothes? 
  9. Which magazines have you provided clothes for? 
  10. Which TV shows have you provided clothes for? 
  11. How do you know what a publication or stylist wants? 
  12. Do you get paid commission for each exposure of a brand you provide? 
  13. How much can a successful Fashion PR earn? 
  14. Do you provide more than one than one label or brand for a job? 
  15. How can you tell if a brand will be wanted? 
  16. Do you only place clothes where the fashion designer wants you to? 
  17. Do you work with models? 
  18. How do you cope with a difficult model? 
  19. Do you provide all the clothes on a particular production? 
  20. Is doing PR for the catwalk different from magazine work? 
  21. Do fashion PRs stick to certain types of fashion? 
  22. What happens if the stylist hates the clothes you've provided? 
  23. Do brands come in and out of fashion? 
  24. How do you find or sign up new brands into an agency? 
  25. How do you deal with upset clients who didn't get the exposure they wanted? 
Life Of A Fashion PR 
  1. Hannah Campbell
  2. Are there busy and quiet periods during the year? 
  3. How many shoots do you provide clothes for each day? 
  4. Do you concentrate on providing clothes for one job? 
  5. How does being a Fashion PR affect family life? 
  6. How much travel is involved in being a Fashion PR? 
  7. Are many of your friends fashion designers or Fashion PRs? 
  8. What makes a great brand or label stand out? 
  9. Who is your inspiration? 
  10. Who is your favourite fashion designer? 
  11. What is the worst thing about being a Fashion PR? 
  12. What is the best thing about being a Fashion PR? 
  13. How damaging is a bad season to a brand? 
  14. Do you get invited to glamorous parties? 
  15. Do you get lots of free clothes as a fashion PR? 
  16. What does 'the new black' mean? 
  17. Is working in Fashion PR like 'Ugly Betty'? 

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