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Selling: Tips & Tricks

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Selling: Tips & Tricks
Knowing how to sell can make or break a business. No matter how great your product or service is, unless you have the savvy to communicate its merits to potential customers your business won't survive. Vera Hughes lets us into a few tricks of the trade, and sets us on the right path to selling know how. Watch and learn... You might also like to look at Running A Successful Business, Business: Preparation And Approach, Inventions

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Retail Sales: Selling Features And Benefits

Retail Sales: Selling Features And Benefits

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Questions Answered by our Experts

Vera Hughes
Vera Hughes-Co-author Teach Yourself: Setting Up A Small Business
Meet the Expert 
William A. Cohen
Dr. William A. Cohen-Author & Founder, Institute of Leader Arts
Meet the Expert 
Selling The Basics 
  1. Vera Hughes
  2. Is there a method to selling? 
  3. What research can I do? 
  4. What must I know about the product I am trying to sell? 
  5. How can I attract potential customers and clients? 
  6. What targets should I set myself? 
Preparation And Approach On Your Territory 
  1. Vera Hughes
  2. What can I do to prepare for a sale? 
  3. What should I wear? 
  4. How can I get an insight into a customer? 
  5. Should I approach immediately? 
  6. How should I approach a customer or client? 
Preparation And Approach On Their Territory 
  1. Vera Hughes
  2. How should I approach selling to a business client? 
  3. How should I approach selling to a private customer? 
  4. What can I do to prepare? 
  5. What should I take with me? 
  6. What should I do on arrival? 
  7. How should I greet the client? 

Popular Questions

  • How should salespeople in my company be paid?
Establish Their Needs 
  1. Vera Hughes
  2. How can I establish the client's or customer's needs? 
  3. What can I say to get the customer talking? 
  4. What are 'features' in terms of selling? 
  5. What are 'benefits'? 
  6. What is 'selling up'? 
  7. What is 'selling on'? 
  8. How can I get a customer to 'buy up' or 'buy on'? 
Closing The Sale 
  1. Vera Hughes
  2. What should I do if I can't close the sale? 
  3. How will I know when it's time to close the sale? 
  4. Once the sale has been made, should I try to 'sell on'? 
  5. What should I do to move things along? 
  6. What should I do as I leave? 
  7. What should I do after the sale? 
Small Business Selling 
  1. Dr. William A. Cohen
  2. What is "personal selling"? 
  3. Should I personally sell my product? 
  4. What does a "salesperson" do? 
  5. How do I recruit salespeople for my business? 
  6. How should salespeople in my company be paid? 
  7. How do I measure the performance of my salesperson? 
more...

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Retail Sales: Selling Features And Benefits

Retail Sales: Selling Features And Benefits

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