Scott Leonard, CFP

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Name: Scott Leonard, CFP
Job: President, Leonard Wealth Management, Inc.
Summary: Scott A. Leonard is a Certified Financial Planner and investment advisor practicing in Los Angeles. He founded Leonard Wealth Management with the goal of providing investment advice geared purely toward the needs of his clients, a departure from the many commissions-based firms. LWM was recently ranked in the nation’s top 50 by Bloomberg Wealth Manager’s survey of top wealth management firms.
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Our Expert in...
 Investing Basics 
  1. Scott Leonard, CFP
  2. What is an "investment"? 
  3. What is an "investment portfolio"? 
  4. What is a "stock"? 
  5. What is a "bond"? 
  6. What is a "mutual fund"? 
  7. What is a "dividend"? 
  8. Do all companies pay dividends? 
  9. What is a "treasury note"? 
  10. What is an "asset class"? 
  11. What is "asset allocation"? 
 Investment And Risk 
  1. Scott Leonard, CFP
  2. What is investment "risk"? 
  3. What is "risk tolerance"? 
  4. What is the benefit of diversification? 
  5. What is a "risk premium"? 
  6. What is a "diversifiable risk" versus a "non-diversifiable risk"? 
  7. How do I determine my "risk profile"? 
  8. How should my risk profile impact my investment decisions? 
  9. Is investing in the stock market riskier than other types of investments? 
  10. What are the safest types of investments? 
 Stock Market Terms 
  1. Scott Leonard, CFP
  2. What is the "stock market"? 
  3. What is the difference between "common" and "preferred stock"? 
  4. What is a "large cap" stock? 
  5. What is a "small cap" stock? 
  6. What is a "value" stock? 
  7. What is a "growth" stock? 
  8. What is an "emerging market" stock? 
  9. What is an "over-the-counter" stock? 
  10. What is the "SEC"? 
  11. What is the "NASD"? 
  12. What is a "publicly-traded company"? 
  13. What is the "NYSE"? 
  14. What is the "NASDAQ"? 
  15. Why should I consider investing in the stock market? 
 Stock Indexes 
  1. Scott Leonard, CFP
  2. What is the "Dow"? 
  3. What is the "S and P 500 Index"? 
  4. What is the "FTSE Index"? 
  5. What is the "EAFE Index"? 
  6. What is the "NASDAQ Index"? 
 How The Markets Work 
  1. Scott Leonard, CFP
  2. What is "bear market" and how does it impact me? 
  3. What is a "bull market" and how does it impact me? 
  4. What determines the price of a share of stock? 
  5. What is "investment rate of return"? 
  6. What are a company's "earnings"? 
  7. How do earnings reports affect the price of stock? 
  8. What is the "price-to-earnings ratio"? 
  9. What is an "IPO"? 
  10. Do share prices in an IPO always go up? 
  11. What is a "stock split"? 
  12. What is "market timing"? 
  13. Can anyone really time the market? 
  14. What is a "market correction" and how does it impact my investments? 
  15. What is "profit taking" and how does it impact my investments? 
 Stocks Nuts And Bolts 
  1. Scott Leonard, CFP
  2. How does a trade work? 
  3. What are the "bid" and the "ask"? 
  4. What happens when I give my broker a buy or sell order? 
  5. What is a "market maker", and how does that impact me? 
  6. When is money withdrawn from my account when I make a buy? 
  7. What is a "stock certificate"? 
  8. What if I lose my stock certificate? 
 Stock Investing Strategies 
  1. Scott Leonard, CFP
  2. What factors should I consider in making investment decisions? 
  3. What is the "power of compounding"? 
  4. What is "dollar-cost averaging"? 
  5. What are the advantages and disadvantages of dollar-cost averaging? 
  6. What is "investing on margin"? 
  7. What are the pros and cons of investing on margin? 
  8. What is a "call provision"? 
  9. What is an "option"? 
  10. What is the difference between a "trading an option" and a "writing an option"? 
  11. What is "shorting"? 
  12. What is "day-trading"? 
  13. Is day-trading inherently riskier than other forms of investing? 
 Mutual Fund Basics 
  1. Scott Leonard, CFP
  2. What is a "mutual fund"? 
  3. What are the pros and cons of investing in mutual funds? 
  4. What are the fees and costs I pay to invest in mutual funds? 
  5. What is a "load" fund? 
  6. What is a "no load" fund? 
  7. What is a "12b-1 fee"? 
  8. What is a "fund manager"? 
  9. What are the most common mistakes people make when investing in mutual funds? 
  10. Are mutual funds a safer investment than individual stocks? 
 Mutual Funds Types 
  1. Scott Leonard, CFP
  2. What are the key types of mutual funds? 
  3. What is a "closed-end" mutual fund? 
  4. What is a "bond fund"? 
  5. What is a "growth fund"? 
  6. What is an "aggressive growth fund"? 
  7. What is an "index fund"? 
  8. What is a "sector fund"? 
  9. What is an "asset allocation fund"? 
  10. What is a "large-cap" or "small-cap fund"? 
  11. What is an "ethical fund"? 
  12. What is an "emerging market fund"? 
  13. What is a "foreign fund"? 
 Choosing A Mutual Fund 
  1. Scott Leonard, CFP
  2. What is the most important factor in choosing a mutual fund? 
  3. What is a fund's "performance history," and is it important? 
  4. Why is the fund's manager important? 
  5. What should I look for in a mutual fund manager? 
  6. How can I objectively judge the performance of a fund? 
  7. What is mutual fund "portfolio balancing"? 
  8. When should I rebalance my portfolio? 
  9. What factors should I consider in choosing a balance of mutual funds? 
 Investment Bond Basics 
  1. Scott Leonard, CFP
  2. How do I make money on a bond? 
  3. What are the pros and cons of investing in bonds? 
  4. Are bonds always safer investments than stocks? 
  5. What is a "bond swap"? 
  6. What is a "bond rating"? 
  7. What is "Moody's"? 
  8. What is bond 'yield'? 
  9. What is "after-tax yield"? 
 Types Of Bonds 
  1. Scott Leonard, CFP
  2. What is a "long bond" versus a "short bond"? 
  3. What is a "government bond"? 
  4. What is a "junk" or "high yield" bond? 
  5. What is a "municipal bond"? 
  6. What is a "utility bond"? 
 Choosing A Bond Investment 
  1. Scott Leonard, CFP
  2. What are the top things investors should know about investing in bonds? 
  3. What are the most common mistakes people make when investing in bonds? 
  4. What are the key factors to consider when investing in bonds? 
  5. What market factors impact bond value and rates of return? 
 Insurance Investment Products 
  1. Scott Leonard, CFP
  2. What is a "term life" policy? 
  3. What is a "whole life" policy? 
  4. What is a "variable life" policy? 
  5. What are the pros and cons of insurance investments? 
  6. What is an "annuity"? 
  7. What are the pros and cons of investing in annuities? 
 Hedge Funds 
  1. Scott Leonard, CFP
  2. What is a "hedge fund"? 
  3. Can I invest in a hedge fund? 
  4. What are the costs I pay for investing in a hedge fund? 
  5. What are the risks and rewards of hedge funds? 
  6. Are hedge funds regulated by the government? 
 Alternative Investment Vehicles 
  1. Scott Leonard, CFP
  2. What are precious metal investments? 
  3. What are the pros and cons of investing in gold or other precious metals? 
  4. What is an "REIT"? 
  5. What is a "commodity"? 
  6. What is "commodities trading"? 
  7. What are the risks and rewards inherent in commodities trading? 
  8. Why should I consider alternative investments? 
 Retirement Investing 
  1. Scott Leonard, CFP
  2. What is an "IRA"? 
  3. What is a "Roth IRA"? 
  4. What are the advantages of Roth IRAs? 
  5. When should I start investing for retirement? 
  6. How much money do I need to retire? 
  7. How should I invest if I am young and single? 
  8. How should I invest if I am married with children? 
  9. How should I invest if I am close to retirement age? 
  10. How should I invest if I am retired?